Spanish football league La Liga has awarded Facebook the streaming rights for all La Liga Santander matches in the Indian subcontinent.

The first-of-a-kind agreement spans across three seasons, commences with the 2018-19 tournament kicking off on August 17.

All 380 first division matches of Spain’s top-flight football league will be available for free to football lovers on Facebook in eight countries — Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka, and Pakistan.

With Sony Pictures Network India’s deal with La Liga ended last year, the league would be available only on Facebook this year onwards.

In other words, the Spanish league will not be available on TV, which is a first for any major international sporting event in Indian subcontinent.

Source: AFP/Business Insider