FIFA, in partnership with several United Nations agencies, will use the FIFA Women’s World Cup Australia & New Zealand 2023™ to highlight a range of social causes, selected following extensive consultation with stakeholders including players and the 32 participating member associations.
Under the global campaign, Football Unites the World, eight specific messages will be sent during the final tournament:
Unite for Inclusion – in partnership with UN Human Rights
Unite for Indigenous Peoples – in partnership with UN Human Rights
Unite for Gender Equality – in partnership with UN Women
Unite for Peace – in partnership with UNHCR, the UN Refugee Agency
Unite for Education for All – in partnership with the UN Educational, Scientific and Cultural Organization (UNESCO)
Unite for Zero Hunger – in partnership with the UN World Food Programme
Unite for Ending Violence Against Women – in partnership with UN Women
Football is Joy, Peace, Love, Hope & Passion – in partnership with the World Health Organization (WHO)
"Football unites the world and our global events, such as the FIFA Women's World Cup, have a unique power to bring people together and provide joy, excitement and passion," said FIFA President Gianni Infantino. "But football does even more than that – it can shine the spotlight on very important causes in our society. After some very open talks with stakeholders, including member associations and players, we have decided to highlight a series of social causes – from inclusion to gender equality, from peace to ending hunger, from education to tackling domestic violence – during all 64 matches at the FIFA Women's World Cup."
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